Why it's great to be 40

Are you 40? Congratulations! Self-assured, radiant and loved, the coming decade is set to be sensational. Discover all the reasons to rejoice at this golden age.
By L'Occitane en Provence
Tribu de cœur
© GettyImages - JGI Jamie Grill

Friends near at heart

As the years pass, acquaintances distance themselves. Yet there are others with whom memories are forged, who are in all your photos, always there to laugh, confide in, cry or raise a glass. These friends are the spice of life. You have your clan and you are proud of them. 

It's the little things that make all the difference

Green tea at 3pm, your ritual bath, reading the Saturday morning magazine, eating a delicious muffin or singing a song at the top of your voice: after years of discoveries, you know what gives you the greatest sense of wellbeing. Tip: make a list of your personal must-haves, pin them up somewhere and make sure you get them! When you finally know what's good for yourself, it's highly recommended that you take advantage! 

Saying "I love you" is no longer scary

After testing them out over the last 40 years, your feelings are no longer taboo. Your family and friends show you they love you and you return this love: a little note, a bouquet, a text message... You now know how to express all your love. "Age does not protect you from the dangers of love. But love, to some extent, protects you from the dangers of age." Jeanne Moreau.

Réinvention de soi
© GettyImages - 478386093 - CoffeeAndMilk

Self-Reinvention

Despite the comfort of experience, there is no question of retreating into an unchanging system. You are self-assured and can calmly deal with all new experiences. And don't deprive yourself, because, as Sartre said "Man is to be invented every day".

The age of reason

40 is the age of genius! Many great artists created the majority of their works once they passed this milestone. Niki de Saint-Phalle's Nanas, Andy Warhol's Campbell's Soup Cans, The Four Seasons by Antonio Vivaldi... Your successes await you!

Saturday night fever

The first time you swayed your hips was to legendary tunes that marked the history of music! Call Me by Blondie, Upside Down by Diana Ross, Fame by Irene Cara or Rock with you by Michael Jackson… You know these hits from your youth by heart and, even now, it's you who lights up the dance floor!

I’m sexy and I know it

A timeless black dress, a fitted blazer, classic jeans, an elegant scarf... You know what suits you and how best to showcase this body with which you have made peace. Like Charlotte Gainsbourg, Gwyneth Paltrow and Charlize Theron, you know that being sexy at 40 is all about elegance. "No one is young after forty, but one can be irresistible at any age." Coco Chanel

Le plaisir sous toutes ses formes
© GettyImages - Tom Merton

Pleasure in all its forms

You probably already feel it, and scientific studies agree: female libido is at its peak between the age of 35 and 40. Desire does not fade with the years! An experienced body, a partner who knows you well: you know what you like and what makes you feel good. 

Farewell social pressure

As a real life adventurer, you've been led to weigh up the pros and cons in many areas. Your opinions and values ​are based on a wealth of experience: do not be afraid to affirm and confront them. Farewell social pressure, you know what you're worth and those around you recognise this.

Shared dreams

At 40, you're passing on the baton to the next generation. You transmit your values to the younger generation, instil in them your experience of life and, above all, encourage them to excel, to go beyond what you have accomplished. You do not lose sight of your dreams, you spread them beyond the walls of your secret garden. 

Place à la sérénité
© GettyImages - Klaus Vedfelt

A place for serenity

The challenges you face no longer scare you, life has armed you to overcome obstacles, take the time to listen to others and, above all, control your emotions. You breathe deeply during a jog, yoga session or when cooking up a new recipe, and create space for tranquillity.

Tomorrow is a friend

Tomorrow represents a resource that needs to be preserved: it is youthfulness, wellbeing, and also an environmental resource. Responsible, natural consumption, travelling by bicycle or on foot, making a few small changes in your daily life will allow you to take care of yourself and your health, but also reduce your environmental impact! 

The years no longer count

The fine lines emerging on your face are not enemies but memories of your 40 years of experience. Wear your age with pride since, as aptly expressed by the actress Joan Collins: “Age is just a number. It's totally irrelevant unless, of course, you happen to be a bottle of wine."

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